[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vydis.cz\/jak-je-fanouskovstvi-zneuzivano-v-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.vydis.cz\/jak-je-fanouskovstvi-zneuzivano-v-marketingu\/","headline":"Jak je fanou\u0161kovstv\u00ed zneu\u017e\u00edv\u00e1no v marketingu","name":"Jak je fanou\u0161kovstv\u00ed zneu\u017e\u00edv\u00e1no v marketingu","description":"Snad ka\u017ed\u00fd sportovn\u00ed klub m\u00e1 sv\u00e9 skaln\u00ed fanou\u0161ky. Plat\u00ed to samoz\u0159ejm\u011b p\u0159edev\u0161\u00edm u t\u011bch hokejov\u00fdch a fotbalov\u00fdch, av\u0161ak najdeme je prakticky v\u0161ude. Jsou to lid\u00e9, kte\u0159\u00ed \u00fasp\u011bchy \u010di ne\u00fasp\u011bchy sv\u00e9ho klubu v\u00a0podstat\u011b \u017eij\u00ed, a jsou pro v\u00fdhru ochotni ud\u011blat prakticky cokoliv. Pr\u00e1v\u011b oni jsou t\u011bmi, kte\u0159\u00ed zpopularizovali takzvan\u00fd \u201ekotel\u201c v\u00a0hledi\u0161ti. A na tom nen\u00ed nic...","datePublished":"2024-05-30","dateModified":"2024-05-30","author":{"@type":"Person","@id":"https:\/\/www.vydis.cz\/author\/#Person","name":"","url":"https:\/\/www.vydis.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c61c2d82e330ff9c70cf023b4c62d411e8407bcb38f85df591fa270717754b44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c61c2d82e330ff9c70cf023b4c62d411e8407bcb38f85df591fa270717754b44?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vydis.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vydis.cz\/wp-content\/uploads\/fanousek2_1.jpg","url":"https:\/\/www.vydis.cz\/wp-content\/uploads\/fanousek2_1.jpg","height":0,"width":0},"url":"https:\/\/www.vydis.cz\/jak-je-fanouskovstvi-zneuzivano-v-marketingu\/","about":["Sport"],"wordCount":424,"articleBody":"Snad ka\u017ed\u00fd sportovn\u00ed klub m\u00e1 sv\u00e9 skaln\u00ed fanou\u0161ky. Plat\u00ed to samoz\u0159ejm\u011b p\u0159edev\u0161\u00edm u t\u011bch hokejov\u00fdch a fotbalov\u00fdch, av\u0161ak najdeme je prakticky v\u0161ude. Jsou to lid\u00e9, kte\u0159\u00ed \u00fasp\u011bchy \u010di ne\u00fasp\u011bchy sv\u00e9ho klubu v\u00a0podstat\u011b \u017eij\u00ed, a jsou pro v\u00fdhru ochotni ud\u011blat prakticky cokoliv. Pr\u00e1v\u011b oni jsou t\u011bmi, kte\u0159\u00ed zpopularizovali takzvan\u00fd \u201ekotel\u201c v\u00a0hledi\u0161ti. A na tom nen\u00ed nic \u0161patn\u00e9ho, i kdy\u017e se fand\u011bn\u00ed ob\u010das zvrtne, zvl\u00e1\u0161t\u011b pokud se hraje proti n\u011bkter\u00e9mu z\u00a0rival\u016f.\u00a0Bohu\u017eel, jak u\u017e to tak b\u00fdv\u00e1, ani toto neuteklo pozornosti mana\u017eer\u016f nejr\u016fzn\u011bj\u0161\u00edch firem. A ti nev\u00e1hali a vymysleli hned n\u011bkolik zp\u016fsob\u016f, jak t\u011bchto lid\u00ed vyu\u017e\u00edt, a to jak k\u00a0propagaci sv\u00fdch v\u00fdrobk\u016f, tak i k\u00a0tomu, aby si jejich produkty p\u0159\u00edmo kupovali. Maj\u00ed na to hned n\u011bkolik taktik.\u00a0\u00a0Tou prvn\u00ed a nejd\u016fle\u017eit\u011bj\u0161\u00ed je spojit v\u00a0mysl\u00edch lid\u00ed svou zna\u010dku s\u00a0dan\u00fdm klubem. Pokud nap\u0159\u00edklad uvid\u00edme, \u017ee v\u00a0reklam\u00e1ch na ur\u010ditou zna\u010dku piva bude z\u00e1rove\u0148 dan\u00fd fotbalov\u00fd klub, spoj\u00edme si je. Velmi snadno se tak stane klubov\u00fdm pit\u00edm, a jak v\u0161ichni v\u00edme, fanou\u0161ci jsou ochotni podpo\u0159it ten sv\u016fj v\u00a0podstat\u011b jak\u00fdmkoliv zp\u016fsobem \u2013 v\u010detn\u011b koup\u011b piva, kter\u00e9 m\u00e1 na plechovce \u010di lahvi jejich znak.\u00a0\u00a0Ov\u0161em to nen\u00ed jedin\u00fd zp\u016fsob, jak firmy na fanou\u0161c\u00edch vyd\u011bl\u00e1vaj\u00ed. D\u00e1le jsou to tak\u00e9 prodeje nejr\u016fzn\u011bj\u0161\u00edch dopl\u0148k\u016f, nap\u0159\u00edklad \u010depic, \u0161\u00e1l a podobn\u011b, kter\u00e9 maj\u00ed jak logo klubu, tak i dan\u00e9 firmy. Pen\u00edze z\u00a0prodeje jdou samoz\u0159ejm\u011b z\u00a0valn\u00e9 v\u011bt\u0161iny dan\u00e9 firm\u011b. P\u0159itom se jedn\u00e1 pro v\u00e1\u0161niv\u00e9ho fanou\u0161ka leckdy o nezbytnou v\u00fdbavu.\u00a0V\u00a0neposledn\u00ed \u0159ad\u011b se n\u00e1s tak\u00e9 sna\u017e\u00ed p\u0159esv\u011bd\u010dit, \u017ee pit\u00edm \u010di konzumac\u00ed jejich produkt\u016f m\u016f\u017eeme podpo\u0159it sv\u00e9 hr\u00e1\u010de a pomoci jim vyhr\u00e1t. Tato taktika byla pom\u011brn\u011b pou\u017e\u00edvan\u00e1 b\u011bhem mistrovstv\u00ed sv\u011bta v\u00a0hokeji, av\u0161ak rozhodn\u011b to nen\u00ed jedin\u00e9 m\u00edsto, kde se objevuje. A jeliko\u017e si ji\u017e fanou\u0161ek danou zna\u010dku se sv\u00fdm klubem asociuje, nen\u00ed probl\u00e9m jej o tom p\u0159esv\u011bd\u010dit. Prodeje tak stoupaj\u00ed, a v\u0161em je v\u00a0podstat\u011b jedno, \u017ee je to nesmysl, kter\u00fd slou\u017e\u00ed jen k\u00a0napln\u011bn\u00ed kapes majitel\u016f firem.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak je fanou\u0161kovstv\u00ed zneu\u017e\u00edv\u00e1no v marketingu","item":"https:\/\/www.vydis.cz\/jak-je-fanouskovstvi-zneuzivano-v-marketingu\/#breadcrumbitem"}]}]